Annual Report 2023

Opening Letter From Guido

To reduce diarrhea, waterborne diseases and stunting, decentralized solutions are needed that empower households to purify the water at the point of use. Most rural households don’t have
access to a pipe and depend on contaminated sources. Even piped water is often not safe for consumption.

Dear Friends,

I started working on the “Nazava” idea in 2007 when we arrived in Aceh. Lisa and I bothmstudied at Wageningen University. I studied tropical land use and Lisa rural development studies.  Those educational programmes do not teach you to become an entrepreneur,mon the contrary they prepare you for a career in academia, government, the aid sector or consultancy firms.

During my internship and graduation projects abroad I discovered that when you really want to make a change for smallholder farmers and other low income communities you need to provide something that people want to buy and pay for themselves.

After all there will never be enough money to do government funded projects everywhere and those programs are not always that helpful  either.  I observed that many projects trying to help small holder farmers came up with solutions that could improve their income but only if those farmers put in a lot more time and effort.  That is one of the reasons that those projects often fail. Contrary to popular belief,  low income households do not have a lot of spare time. Therefore  successful interventions to improve livelihoods should be 1) time saving 2) good so that people want to pay for it.  The good news – or maybe it is not that new – is that when something is good even poor folks will pay for it.

I extrapolated this idea to the drinking water sector when we were in Aceh.  Ultimately it is unlikely that there will not be enough money to provide everybody with piped water access that provides healthy, safe drinking water.  Traditional ways of water treatment using boiling, cloths, and chlorination provide low quality water and are cumbersome.  Quite a number of water filter projects also failed because the filters were complicated to use.  There are a number of outdoor water filters which are great for camping and emergency use but not easy to use in your house.  That is why people often do not use those filters even when they are handed out for free.

Another misconception, that we also had, is that a filter should be as cheap as possible. Our first filter model was really cheap, only a few dollars but it also was ugly. People didn’t like it at all.  That is why as soon as we could afford it we hired a team of students from Delft to use a human centered design to make us a new filter. That was not an easy process and from start to finish it took 24 months to get the product on the shelf.

In 2023, with help of the award money from the Bayer Foundation we added something to our flagship product that we all want: choice. Besides the fresh looking blue, consumers can now choose a pink and a green filter as well. It has been a great success and we might be adding more colors in the future. What color would you want?

Our filters save users a lot of time but the reason why people decide to buy the product is because they can get healthier water at a fraction of the costs of boiling or buying water.  The nice looks of our product and the choice of colors  make prospects want to have this product in their house.

We now sold over 260K water filters, most of them were bought by medium to low income households.  Our buyers often have to set aside 10%-20% of their monthly income to purchase a water filter. In the Netherlands – where I am from – that would translate to US$600. It makes me proud that we made a product that is considered that valuable.

In 2023 we made some big steps to make Nazava’s solution for safe drinking water more ubiquitous.  We kept on spreading the gospel of household water treatment during many conferences and meetings including the World Water Week in Stockholm and the UNC Health and Water Conference to name a few.

In Indonesia we are incrementally becoming more mainstream.  We increased our direct sales team from 5 to 9 in 2023 and aim high for the coming years. Another major milestone is that Nazava is now officially a locally produced water filter in Indonesia with local content certification. Because of that Nazava is now featured on the e-catalog for government procurement.

In Kenya, despite the economic crises and sky high inflation we managed to slightly increase our sales and onboarded new MFI partners.  The demand for water filters in Kenya is high which was illustrated by the national radio inviting Lisa for an exclusive interview.  Of course much more happened in 2023, read all about it here!

 

 

With healthy greetings!
Guido
Co-founder and President Director
Nazava Water Filters

Problem and Solution

Problem

Approximately 1 billion households globally encounter difficulties in obtaining safe drinking water. These households are mostly poor and belong within the demographic known as the base of the pyramid (BoP). These households often occupy the lowest rung of the income ladder, they are the world’s lowest earners. Poor people in the global south spend 10 to 20 times more than people in rich countries on water that is of worse quality. These families have very little savings and must use a significant portion of their income to acquire or treat drinking water, or in many cases, drink contaminated untreated water.

The lack of access to safe and affordable drinking water leads to the spread of waterborne diseases, malnutrition, and economic hardships. Globally, there are nearly 1.6 million deaths from diarrheal diseases each year, including more than a half million children.  Drinking contaminated water is a leading cause of malnutrition and nearly 150 million children are stunted. Women and girls suffer the most as they often bear the burden of providing safe drinking water to the household. Each day they spend 200 million hours collecting and treating water

As water sources get more polluted due to overpopulation, climate change and industrialization, innovative solutions are needed to achieve universal access to drinkable water. People in low-income countries cannot wait until centralized, expensive water-utilities are built, and it’s unrealistic that these will reach all rural-communities.

Solution

Our mission is to provide everyone, everywhere, with safe, affordable drinking water, and leave nobody behind.

Affordable, high quality household water purifiers can leapfrog piped water connections the way mobile phones leapfrogged landlines. This decentralized model has already been pioneered with solar lamps and clean cookstoves providing essential services to rural communities in developing countries without all the expensive infrastructure. The same can be done with a water filter, empowering households to take control of their drinking water needs without relying on piped potable water.

Not only is our product affordable, but it is also functional, durable and stylish. The Nazava Water Filter utilizes a simple two gravity based ceramic filtration system. Users simply pour dirty rain, well, river, or tap water in the top bucket which contains the Nazava PROT3CT ceramic filter element.

The Nazava PROT3CT has three layers (1) ceramic with pores 0.4 micron in diameter to block dirt and bacteria, (2) nano silver to prevent bacteria growth, and (3) activated carbon to reduce chemical content, remove odor, and improve taste. The Nazava PROT3CT is certified by the WHO and the Kenyan Bureau of Standards for bacterial removal. More lab results are available on our website. The flow rate is 2-3 liters per hour depending on the water quality. So if you fill the top container in the evening, the bottom container will be filled with 16L of safely stored, purified water, which is plenty for the daily needs of a household or classroom. Our flagship product is available in three colors and is the perfect addition to any home!

Our Impact

Methodology

At Nazava, we use a meticulous methodology to avoid double-counting and maintain transparency. If we cannot confirm a filter is actively in use, we exclude it from our impact calculations. This is particularly relevant for filters distributed through third parties or exported, such as the 50,000 filters sent to Ukraine.

Our commitment to precision led to our carbon credit project in Indonesia achieving the highest rated water project on BeZero, an independent agency assessing the credibility of carbon credit initiatives. We currently hold a BBB rating, and we are striving for an A rating for our projects in Kenya and Indonesia, showcasing the real impact of our water filters on carbon reduction.

However, a drawback to our rigorous, conservative approach is that despite increasing sales certain impact metrics, like the number of current water filter users, may decline. This is partly attributed to our extensive humanitarian efforts in 2018, distributing filters in Palu after a devastating earthquake and tsunami. Challenges in tracking these users have led us to conservatively assume non-usage. While our direct sales team presently operates solely on Java island, limiting our reach to Palu, we anticipate future expansions to reconnect with these users and provide ongoing support. We remain steadfast in our commitment to transparency and continuous improvement.

2023 Impact Numbers

Providing a household with a water filter does not just provide a family with safe drinking water. Users also benefit from better health, time savings, increased disposable income, less waste and reduced indoor air pollution. In total, Nazava Water Filters are certified by the Gold Standard for the Global Goals to directly impact 7 Sustainable Development Goals!

SDGs Impacted:

SDG 1 : No Poverty

Drinking water represents a major expense to many low income households in the Global South. Thus by providing safe drinking water at lower costs, households that use Nazava benefit from increased disposable income.

Nazava purified water is 3-4 times cheaper than boiling on LPG and up to 25 times cheaper than buying bottled water.

Users save on average $US 21.62 per filter per year, amounting to $18 million in cumulative increased disposable income!

SDG 3 : Good Health and Well-being

In low-income countries piped, well and river water have high chances of contamination.

With Nazava, households get water that is WHO-certified for bacterial removal. Surveyed users experience 59% less diarrhea after using Nazava.

At schools, children have the option to drink water instead of buying sugary drinks.

SDG 5 : Gender Equity

In much of the Global South, the burden of providing drinking water is carried by women. Hence, most of our beneficiaries are women who no longer need to waste time collecting firewood or boiling water. Surveyed women in Indonesia save on average 2.5 working weeks per year using Nazava.

In Kenya, the time savings are likely much higher due the higher prevalence of boiling. Time savings for Kenya will be calculated during our carbon credit verification process in 2024.

Additionally, 51% of our employees are women and 50% of management positions are held by women.

SDG 6 : Clean Water and Sanitation

Nazava Water Filters has provided 2346 million liters of safe and affordable drinking water. That’s enough water to fill 938 olympic sized swimming pools!

At least 470,079 People to date benefit from Nazava Purified Water.

SDG 8 : Decent Work and Economic Growth

Nazava provides full time employment to 56 people in Indonesia and Kenya and has a total of 24 people that work as commissioned sales agents. In Indonesia, over 50 independent resellers increase their monthly income by 14% by selling Nazava Water Filters.

SDG 13 : Climate Action

Since water filters replace the need to boil water using wood, charcoal or LPG, we reduce carbon emissions. Each filter reduces 0.27 CO2 equivalent per year as certified by the Gold Standard. Nazava Water Filters have reduced 266,000 tCO2 equivalent to date. That’s the same amount of carbon from the atmosphere as 13.3 million trees growing for one year!

SDG 15 :Life On Land

Since Nazava replaces the need for firewood, we have saved 85.17 hectares of forest. That’s equal to 104 football pitches!

Additionally, since Nazava reduces single use plastic bottles, we reduce plastic waste

Additionally our filters have a continued use rate of over 90% for the last 5 years, demonstrating that our filters are a sustainable solution.
For more information about our impact and methodology, please see our impact page and Gold Standard Registry profile.

Leave Nobody Behind

Piped drinking water that is common in developed countries is either unreliable or non-existent in most of the global south. Centralized utilities are too expensive, difficult to maintain, and too slow moving to achieve SDG target 6.1 of universal drinking water access by 2030. As a result, self-supply is the primary form of water supply for more than a billion people globally, especially for those who are marginalized from mainstream public services.

The question remains however, how can we ensure that water from self-supply is safe to drink? At Nazava we believe that decentralized, affordable, market-based solutions are the most cost effective and sustainable way to provide everyone, everywhere with safe, affordable drinking water, and leave nobody behind. Decentralized solutions, like Nazava, empower rural low income households to purify their own drinking water so that it is safe to drink without depending on a centralized utility, or expensive bottled water.

At Nazava, we have long championed decentralized, self-supply solutions. In 2023 we joined forces with other safe water enterprises (SWE) and industry thought leaders to develop the 2 with 8 initiative.

2 with 8 Initiative

An initiative by the SMART Centre and the MetaMeta Research Group, the 2 with 8 initiative aims to provide safe drinking water to 2 billion people for an average investment of $4 per person, totaling $8 billion (for reference, the World Bank estimates governments around the world currently spend US$320 billion a year on WASH subsidies that fail to reach the poor!). This will be achieved through the dissemination of cost-effective Household Water Treatment and Safe Storage (HWTS) solutions. HWTS offer “point-of-use” treatment, which allows people to treat their water where it is consumed, reducing the likelihood of getting sick from contaminated water. Household water filters, like Nazava, are recognized as one of the most effective HWTS options due to their affordability and simplicity.

The 2 with 8 initiative emphasizes the challenges of water contamination for over two billion people and the limitations of traditional centralized solutions, which are often expensive and difficult to maintain. 2 with 8 underscores the market-based approach, allowing people to choose the HWTS option that suits them and empowering households to purify their own rain, well, river or tap water.

2 with 8 involves creating awareness, building commercial supply chains, and subsidizing the BoP through voucher systems, and it proposes a three-fold investment breakdown: 30% for awareness, 10% for building supply chains, and payment systems, and 60% for vouchers. The success of the initiative relies on collaboration among governments, the private sector, NGOs, and the finance sector to achieve the goal of ensuring safe drinking water for all. Read more about the 2 with 8 initiative here!

To help spread the 2 with 8 initiative, Nazava Water Filters hit the global stage in 2023 participating in events around the world to share our innovative, market based model to reach low income households with safe and affordable drinking water. Our co-founder Lieselotte Heederik spoke about the 2 with 8 initiative at the UN Water Conference and at the UNC Water and Health Conference. At both events Lieselotte was joined by speakers from the World Health Organization, Danone Communities, the Centre for Affordable Water and Sanitation (CAWST), and more.

Watch the recorded sessions below!

Pink & Mint Colors

We listen to our customers

At Nazava Water Filters, we pride ourselves for offering a product which is not only functional, but also attractive and aspirational, acknowledging the importance of seamlessly integrating into the daily lives and homes of our customers. Developed by TU Delft in the Netherlands, our flagship Nazava Water Filter features a two bucket system, recognized for innovative design and fresh aesthetic appeal. Its curved shape resembles that of broad shoulders, symbolizing strength and protection.

Responding to customer feedback asking for more choices, we conducted a comprehensive customer survey in 2022 to pick the new colors of the Nazava Water Filter. The colors pink and mint were carefully chosen to complement the diverse range of home environments, ensuring that the Nazava Water Filter is not just a utilitarian device but an elegant addition to living spaces.

The new color offering ensures that Nazava remains at the forefront of innovation and customer satisfaction. Our water filters are not just tools for safe drinking water; they are elements that contribute to the aesthetics of homes, enhancing the overall experience of our users. As we continue to evolve and meet the demands of our dynamic customer base, we are excited about the positive impact these new color options will bring to our product line and the homes they serve! Click here to find out how to get yours today!

Nazava mint, blue, pink

County Spotlight: Indonesia

Tapping into the Base of the Pyramid: Nazava’s new Approach to Safe Drinking Water Access in Indonesia

Indonesia is home to at least 30 million Base of the Pyramid (BoP) households. While the scale of this market presents vast opportunities, a challenge lies in the limited purchasing power of this group. Even though a Nazava Water Filter costs just US$30 and the significant long term savings mean the filter pays for itself in a few months time, the up-front costs present a challenge for low-income households earning less than US$ 8 per day. Even if households do have cash, they often have more urgent priorities like education and healthcare that tend to consume their disposable income, so there is no budget for water and sanitation investments.

MFIs

To increase affordability we partner with microfinance institutions (MFIs) which help reduce upfront costs by allowing payment in installments. Since 2018, we have reached thousands of low-income households through our partnerships with MFIs such as KOMIDA, Baytul Ikhtiyar (BAIK), BMI and HIK. Water.org has also actively promoted water and sanitation loans through MFIs.
Partnering with MFIs is a win-win for Nazava and the MFIs as many MFIs are looking for ways to expand their loan portfolio. A loan for a water filter is a good fit because it improves the health of the clients, it increases customer loyalty and it adds to the amount of outstanding loans (a MFI KPI). Moreover, MFIs target women’s groups and employ poverty index scorecards to help MFIs effectively target the demographic in need. Thus by collaborating with MFIs, Nazava can effectively reach low-income women.
However, the COVID-19 pandemic brought about large default rates among MFI members, forcing MFIs to shift their focus towards collections, impacting the overall effectiveness of the partnerships. MFI sales picked up significantly in 2022 and 2023 and MFIs are still our largest sales channel, however MFI sales have yet to recover from their pre-pandemic levels.

Direct Sales

Besides MFIs, we also conduct direct sales through our sales agents who visit markets, women groups, village groups and schools. Our school program is especially key to reaching the wider community. We keep the filters affordable by selling filters to teachers and parents at discounted prices. Through group sales, parents can purchase filters on credit using interest free KIVA loans. While impactful, the labor-intensive nature of this approach made it difficult to achieve cost-effectiveness.

New Approach: Area based sales strategy

In 2023 Nazava piloted a new strategy to reach low income communities, employing the strengths of both the MFI and direct sales channels and eliminating inefficiencies. The strategy focuses on optimizing existing networks and partnerships in areas where Nazava already works, employing an area based sales approach. In this strategy, each Nazava sales agent, called Safe Water Consultant (SWC), is responsible for sales through schools, MFIs and community groups in their assigned area. Teams have been deployed in specific regions, including Lebak, Banten; Bogor; Tangerang; and Bandung.

In this way we can spread effectively through word of mouth and meet key opinion leaders in an area. For example in Lebak Regency, Banten province there are already 400 schools using Nazava Water filters and we have an endorsement of the Regent. This also makes it easier to reach other schools in the region and enter village organizations.

Schools are a key part of reaching out to communities. After providing water filters to students in schools, the strategy involves engaging headmasters and teachers in using the filters themselves. Their involvement becomes pivotal as they then take on the role of educating parents about the benefits of having safe water in their homes. This ripple effect extends the reach of the initiative from schools to households.

Teacher meeting at Padamulya Majalaya primary school.

Customer Care meeting with Nazava SWC Arya (far right)

Another key element of the strategy is the establishment of a robust customer care system. This not only addresses concerns promptly but also encourages word-of-mouth referrals. Nazava SWCs set up meetings together with satisfied customers where they invite their neighbors, spreading the message of safe water access within their communities.

Results and Next Steps

Between June and December 2023, the sales through this strategic approach increased fivefold. The tangible impact in regions like Lebak, Banten; Bogor; Tangerang; and Bandung serves as a testament to the effectiveness of this pilot. In the coming year we will further work on increasing efficiency of our sales people and make new partnerships with MFIs and other organizations in the areas where we work.

Please follow us on our journey to provide safe drinking water to the base of the pyramid in Indonesia!

Partnership with Ministry of Public Works

In 2023, we started an exciting new partnership with the Indonesian Ministry of Public Works and Housing (MPWH). In August 2023, we had the privilege of meeting Minister Mr. Basuki Hadimuljono at our booth at World Water Week in Stockholm. MPWH is one of the key government ministries charged with providing drinking water in Indonesia. Recognizing Nazava as a cost effective solution to ensuring safe drinking water access, especially in rural areas that lack access to piped utilities, Mr. Basuki invited Nazava to the MPWH’s head offices in Jakarta to share our innovative technology.

Minister of public works Basuki Hadimuljono and Lieselotte Heederik with Nazava Water Filters at Stockholm World Water Week.

Minister of public works Basuki Hadimuljono and Lieselotte Heederik with Nazava Water Filters at Stockholm World Water Week.

We have since been in active discussions with MPWH and have been invited to speak at events on how to improve drinking water access in rural communities throughout Indonesia. Combined with our recently issued national material certification and registration on the government procurement catalog, we are ready to support MPWH in our shared mission to provide safe drinking water to all Indonesians everywhere! 

Nazava is certified made in Indonesia and is available on the national procurement catalog, making it easy for government agencies to order Nazava products.

21st Annual City Sanitation Summit (CSS)

Nazava Water Filters attended the 21st annual National City Sanitation Summit (CSS) held in Soreang, Bandung Regency from June 14-16, 2023. The event, organized by the National Alliance of City and Regency Governments Concerned about Sanitation (AKKOPSI), brought together regional government leaders to discuss and develop solutions surrounding sanitation across Indonesia. The event was located just down the road from our headquarters and Nazava played an active role in the conference, serving as an official sponsor of the event and providing 30 drinking stations for conference attendees.

The event also served as a platform for Nazava to share our innovative model to empower women with access to safe drinking water. Our Indonesian Accounts Manager Wela Utami participated in a sharing session on gender equality in WASH where she shared about her experiences working with microfinance institutions (MFI) and resellers to reach rural and peri-urban women with safe drinking water.

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Dadang Supriatna, bupati (regent) of Bandung Regency (kabupaten) receiving Nazava water filter from Guido van Hofwegen founder of Nazava

Dadang Supriatna, bupati (regent) of Bandung Regency (kabupaten) receiving Nazava water filter from Guido van Hofwegen founder of Nazava

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Wela Utami from Nazava Water Filters receiving certificate of appreciation from AKKOPSI

Wela Utami from Nazava Water Filters receiving certificate of appreciation from AKKOPSI

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Taking drinking water from a Nazava Water Filter at the Indonesia National City Sanitation summit in Bandung organized by Akkopsi

Taking drinking water from a Nazava Water Filter at the Indonesia National City Sanitation summit in Bandung organized by Akkopsi

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Safe Water For Schools Program Update

Since 2013, we’ve worked with partners such as Aqua-Danone, Kopernik, Social ImpaKt, and Project Child to provide safe drinking water to schools in underserved communities throughout Indonesia. Our school program has reached at least 500 schools, impacting over 100,000 students with safe drinking water at school.  In May 2023, we hosted a ceremonial event at SDN 1 Primary School in Rangkasbitung, Lebak Regency to celebrate the success of our Safe Water for School’s program and to discuss how to replicate the program in other areas of Indonesia.

Teachers and students from SDN 1 attended the event along with Nazava partners UNICEF Indonesia, DANONE-AQUA, Wahana Visi, Dompet Dhuafa, Water.org and Project Child. Representatives from the national and local governments attended as well with speakers from the Ministry of Education, Ministry of Health, the Lebak Regency Education and Health Departments. The event closed with a panel discussion from the Ministry of Health, Danone, UNICEF, and moderated by water.org.

Children in primary school in SDN 208 Luginasari drinking water from tumblers that they fill with a Nazava Water Filter

Children in primary school in SDN 208 Luginasari drinking water from tumblers that they fill with a Nazava Water Filter
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Inauguration of the Nazava Water Filter for School Program (Icha, Okta, Aldi, Elianti, Reyta, Perwakilan Wahana Visi, Arya Daffa, Aang, Steven, Elvira, Ratih, Guido, Salathyl, Erlita, Wela, perwakilan Dompet Dhuafa Budiono)

Inauguration of the Nazava Water Filter for School Program
(Icha, Okta, Aldi, Elianti, Reyta, Perwakilan Wahana Visi, Arya
Daffa, Aang, Steven, Elvira, Ratih, Guido, Salathyl, Erlita, Wela, perwakilan Dompet Dhuafa Budiono)

The benefits of providing a water filter at school are numerous, from improved academic performance, improved health, and less plastic waste (see our presentation from the 2023 Indonesia WASH Symposium for more). At a cost of less than US$2 per student, using a Nazava Water Filter provides the most cost effective and sustainable way to provide safe drinking water to the nearly 80% of schools in Indonesia that do not provide drinking water to students.

Despite the numerous proven benefits and low costs, funding remains a problem. In competition with books, desks, and other school supplies, drinking water often fails to make it into the school budget. To increase affordability, we offer all of our schools filters using a buy-one-get-one free scheme subsidized partially by filter sales to parents and teachers, and partially through CSR donor funding. Maintenance and replacement parts are free for life paid for by our carbon credit sales. To reach more schools we need your help. To learn more about how you can support safe drinking water at Indonesian schools click here!

County Spotlight: Kenya

Nazava Water Filters in Kenya

2023 was Nazava’s second full year of operations in Kenya. Highlights include growing our sales team, starting new retail sales channels, and beginning our carbon credit program. In total, we’ve impacted over 27,500 Kenyans with safe drinking water, saved our customers over $150,000, reduced 3,300 tonnes of carbon emissions, and saved women three working weeks of time per year since they no longer need to collect firewood!

We prioritize meeting our customers right where they are, be it in the comfort of their homes, bustling markets, or vibrant malls. Our dedicated team is committed to ensuring that all Kenyans have access to safe and affordable drinking water. Following our philosophy we reach our customers in Kenya through the following channels:

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MFIs

We are actively affiliated to our partners with Microfinance Institutions (MFIs). These organizations serve people in Kenya’s rural areas who are financially constrained and seek ways to pay for clean water technologies. With this platform, we offer financing solutions that enable our customers to pay for the Nazava water filters in installments that they can afford.

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Direct Sales

Team leader Violet Nteera conducting a sales presentation at Ongata market. Our team is on the road all over Kenya, engaging with communities through direct face-to-face efforts. Whether in markets, pharmacies, or through door-to-door interactions, we bring water filters directly to the people.

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Retail

Nazava water filters doing safe water promotion at shopping malls in Nairobi, Kenya. Since October 2023, Nazava Kenya has expanded its reach by introducing water filters to malls and retail outlets. This not only enables us to tap into the urban market but also diversifies our sales channels.

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Online

Nazava water filters are available through e-commerce platforms such as Jumia and other online retailers. With this online presence, we are able to tap into the digital market and meet the needs of tech-savvy customers.

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Start of our carbon credit program: Welcome Marleen and Racheal!

Marleen Ophorst and Racheal Macharia carbon experts at Nazava Water Filters Kenya

Lacking safe and affordable drinking water, many households in rural Kenya resort to boiling to purify their drinking water. Women who most often carry the burden of providing drinking water for the household must spend hours collecting firewood, boiling, and waiting for the water to cool before it is ready for consumption. Not only is this a colossal waste of their valuable time, but boiling also fills the kitchen with smoke and contributes significant carbon emissions.  Since using Nazava Water Filters replaces the need to boil, we reduce carbon emissions. The reduced carbon emissions can then be issued as carbon credits. Since 2019 Nazava Indonesia has issued over 120,000 carbon credits under the Gold Standard methodology. The Gold Standard is the most stringent carbon credit program verification and is also how we are able to verify our impact towards the SDGs.

In the second half of 2023 we began the carbon our carbon credit program in Kenya by welcoming two carbon experts, Marleen Ophorst and Racheal Macharia, to the team! Marleen and Racheal both joined Nazava as part of the Young Experts Programme (YEP). YEP connects Dutch enterprises with young professionals, equipping them with skills and providing valuable services for the enterprises. In Indonesia we work with a carbon credit developer to issue carbon credits. In Kenya, Marleen and Racheal are helping Nazava develop the capability to develop carbon credit programs inhouse. This is a more cost effective way to generate carbon credits in the long run, and will allow us to develop carbon credits in the future when Nazava expands to other East African countries.

Nazava Kenya’s first carbon credits are expected to be issued in early 2025. The revenue from which will be used to subsidize distribution costs and lower the upfront costs of the filter for our rural customers. This holistic approach not only mitigates environmental impact but also ensures equitable access to clean drinking water for all.

Safe Water For Schools Program Update

National Conference on Enhancing Bankability and Blended Financing for WASH

Nazava attended the National Conference on Enhancing Bankability and Blended Financing for WASH, sponsored by the Kenyan Ministry of Health and Ministry of Water & Sanitation. The Nazava Water Filter was on display and our Kenya country Director Lieselotte Heederik spoke during a panel discussion of Success Stories and Case Studies of innovative financing in the Kenyan WASH sector.

We were on the radio!

Nazava Water filters Kenya founder Lieselotte Heederik was interviewed  on KBC RADIO

Nazava  Water Filters Kenya country coordinator Hellen Mukanzi (and Team Leader Monica Wanjiru were featured on KBC radio.

Nazava was featured on The Executive Board at KBC English Service, a local radio program in Nairobi. Our country coordinator Hellen Mukanzi and Safe Water Expert Monica Wanjiru were featured in an interview to discuss Nazava’s contributions towards providing safe drinking water while promoting women empowerment, climate adaptation, and mitigation. Then Nazava Kenya’s founder spoke about the launch of Nazava Kenya, the dynamic business environment and investment opportunities in the WASH Sector! To listen to the recorded interview click here!

Nazava was featured on The Executive Board at KBC English Service, a local radio program in Nairobi. Our country coordinator Hellen Mukanzi and Safe Water Expert Monica Wanjiru were featured in an interview to discuss Nazava’s contributions towards providing safe drinking water while promoting women empowerment, climate adaptation, and mitigation. Then Nazava Kenya’s founder spoke about the launch of Nazava Kenya, the dynamic business environment and investment opportunities in the WASH Sector! To listen to the recorded interview click here!

Nazava Kenya Country Coordinator Hellen Mukanzi speaking at a Tiny Totos peer meeting.

Tiny Totos Partnership

In March 2023, Nazava partnered with Tiny Totos, a network of financially self-sustaining, community-based businesses providing childcare to children in underprivileged urban children. In our pilot program Nazava provided 15 childcare providers with safe and affordable drinking water for their families and the children in their care, both at home and within their daycare centers.

After successfully completing the initial pilot in March, we organized peer meetings in August and October. During these sessions, we introduced Nazava to the new caregivers, emphasizing the critical role of safe drinking water in safeguarding the health of the children under their care. Furthermore, we provided hands-on demonstrations on the proper installation and maintenance procedures for Nazava water filters.

Nazava Water Filters presenting at the Agricultural Society of Kenya Trade Show

Agricultural Society of Kenya Trade Show (Sept 25)

Nazava Kenya attended the Agricultural Society of Kenya (ASK) show, handing out safe drinking water while embracing the “Karibu” (meaning welcome in Swahili) spirit of the show! Our Partnerships Manager Nahshon Omollo was at the event engaging with attendees and building connections with individuals who share our vision for a future where safe and affordable water is accessible to all.

Clean Cooking

week (Oct 24)

Nazava partnered with Equity Bank Kenya for Clean Cooking Week 2023. This collaboration allowed us to expand our reach and make our water filters more accessible to a wider audience. Equity Bank is one of the our microfinance partners where our customers can purchase Nazava Water Filters on credit, assuring affordably, promoting financial inclusion, and improving access to safe drinking water.

World Toilet Day (Nov 16)

Nazava Water Filters presenting at World Toilet Day in Kenya

Safe drinking water and proper sanitation go hand in hand. Both keep our bodies safe from harmful pathogens and protect us from getting sick. That’s why our team in Kenya took the opportunity to showcase Nazava Water Filters during World Toilet Day in Makueni County. During the event, Nazava engaged with the local community, stakeholders, and partners to raise awareness about the crucial aspects of safe water, sanitation, and hygiene.

Meet the team!

The important work we do everyday providing safe drinking water would not be possible without the hard working people behind Nazava. Read below to hear the story of one of those people, our Regional Manager, Protus Kipleting

Nazava Water Filters presenting at World Toilet Day in Kenya

Protus joined the Nazava Kenya team as our Regional Manager in March 2022 after being referred to Nazava by a friend. Protus brings to Nazava experience and sales and over 6 years as a branch manager of one of Nazava’s leading MFI partners. Protus was drawn to the mission of addressing the critical issue of clean water access in Kenya, “Here in Kenya, where most of the population lacks access to clean drinking water, I saw a great opportunity to positively impact people’s lives by providing solutions with Nazava water filters.”

In his role as the Regional Sales Manager, Protus works closely with communities to introduce Nazava’s water filters, aiming to make clean water accessible to as many households as possible. Reflecting on the working atmosphere at Nazava, Protus emphasizes the positive environment and the excitement shared by the team. “There are opportunities to grow, and everyone’s opinion is received positively,” he adds.

Going out into the field and meeting people remains Protus’s favorite part of his job. “I interact with people from different cultures and backgrounds, and finally, I am able to impact their lives by giving them solutions they were not aware of before.” Looking ahead, Protus envisions a promising future for Nazava. “In the next 5 to 10 years, I hope to see Nazava expand to other countries in East Africa, and I hope to have a role managing operations and expanding Nazava’s impact” he shares, emphasizing his commitment to the long-term success and growth of the organization.

2023 was Such an Amazing Year!

JANUARY

Humanitarian and Resilience Investing Kick-off event

Nazava Water Filters was selected as a top innovator in the Uplink – World Economic Forum’s Humanitarian Impact and Resilience Challenge hosted by the World Economic Forum. As a result, Nazava director and co-founder Lieselotte Heederik was invited to speak at the Humanitarian and Resilience Investing Kick-off event in Geneva. During the event, Heederik shared experiences deploying Nazava Water Filters during disaster relief efforts and our innovative model of working with local NGOs in Ukraine to provide safe drinking water and support the local economy by assembling water filters locally.

Lieselotte Heederik at Humanitarian and Resilience Investing Kick-off event in Geneva for the World Economic Forums Humanitarian Impact and Resilience Challenge hosted by the World Economic Forum (WEF) 

Nazava Water Filters Co-Founder Lieselotte Heederik with Dr. Muhammad Yunus.

FEBRUARY

LEX Danone

Hosted by Danone Communities in Bangladesh, the four day Learning Expedition (LEX) event  brought together other safe water enterprises (SWEs) to connect, share best practices and co-create solutions that give access to safe drinking water. One of the key takeaways from the conference was that household water filters, like Nazava, are the most sustainable avenue to reach low income households in the global south.

A highlight was meeting the honorable Nobel Prize winning economist Dr. Muhammad Yunus, pioneer of the Grameen Microfinance Model.

MARCH

World Water Run 2023

An annual tradition, the Nazava team participated in World Water Run 2023. The week-long virtual event, sponsored by Mina Guli, is designed to raise awareness of the global water crisis in the lead up to World Water Day on March 22. This year, we invited our followers on social media to join us in the week-long event. Together, the Nazava employees and the wider Nazava community ran 515.2 kilometers. What an accomplishment!

Nazava Water Filter team in Indonesia joining the World Water Run 2023

Ambassador of the Netherlands in Indonesia   Lambert Grijns, with children in a primary school with Nazava Water Filters

APRIL

Ambassador of the Netherlands visit Primary School with Nazava

Ambassador H.E. Lambert Grijns, top row, third from right, visited one of the schools where Nazava is present.

We had the honor of welcoming H.E. Lambert Grijns, Ambassador of the Kingdom of the Netherlands to Indonesia, Timor Leste, and ASEAN in Bandung! As part of his visit, we had the pleasure of showcasing our School program at SDN 208 Luginasari, where the students enjoy safe drinking water at school thanks to Nazava. Additionally, we toured our factory and shared our vision and innovative model for providing safe drinking to the BoP.

JUNE

Belu Regent Visit

Nazava Water Filters was selected as a top innovator in the Uplink – Following the 21st annual National City Sanitation Summit (CSS)[1] we were honored to welcome Dr. Augustin Taolin, the Regent of Belu, a small, rural regency in Indonesia’s East Nusa Tenggara province, to our headquarters. Recognizing the unique applications of Nazava to reach rural communities in Belu that live beyond the reach of piped utilities, Dr. Taolin brought an initial 20 Nazava Water Filters with him back to Belu which have been distributed to a school and households in the regency.

Bupati (regent) Augustin (agus) Taolin of Belu visiting Nazava Water Filters in Bandung

Bupati (regent) Augustin (agus) Taolin of Belu visiting Nazava Water Filters in Bandung

Nazava co-founder Lieselotte Heederik and Head of Global Partnerships Steven Ramsey

AUGUST

World Water Week

At World Water Week in Stockholm Nazava shared a booth with other innovative Safe Water Enterprises and participated in multiple events, including and a panel session hosted by Accenture titled “SDG 6.1: Let’s work on accelerators for relevant innovative solutions”. We even got the chance to meet Indonesian Minister of Public Works and Housing Mr. Basuki Hadimuljono, starting a new partnership between Nazava and the Ministry!

Minister of public works Basuki Hadimuljono and Lieselotte Heederik with Nazava Water Filters at Stockholm World Water Week.

SEPTEMBER

WHO Webinar

Nazava is the only water filter on the market in Indonesia (and one of the few in the world) that is World Health Organization-certified for bacterial removal. In September Nazava participated in a webinar hosted by the Household Water Treatment and Safe Storage (HWTS) Network sharing our experiences WHO testing scheme, and how it can be used to simplify certification of household water treatment technologies across borders!

Listen to the recorded webinar here, and jump to 1:08:30 for Nazava’s section!

Nazava Water Filter Global Partnerships Manager Steven Ramsey  at World Water Forum preparation together with pokja AMPL

OCTOBER

World Water Forum 2nd Stakeholder Meeting

Nazava Water Filters was selected as a top innovator in the Uplink – World Economic Forum’s Humanitarian Impact and Resilience Challenge hosted by the World Economic Forum. As a result, Nazava director and co-founder Lieselotte Heederik was invited to speak at the Humanitarian and Resilience Investing Kick-off event in Geneva. During the event, Heederik shared experiences deploying Nazava Water Filters during disaster relief efforts and our innovative model of working with local NGOs in Ukraine to provide safe drinking water and support the local economy by assembling water filters locally.

DECEMBER

Get in the Ring COP 28: Unleash the Power of Innovation in Water

Nazava Water Filters was one of two water startups to win the Get in the Ring pitching event by Unknown Group at the COP 28 Summit in Dubai. Nazava’s victory is a testament to our impact in reducing carbon emissions and promoting climate resiliency. The win earned us a spot in the Global Meetup—an opportunity to showcase our innovative solution on the global stage, stay tuned! Read more about the event here!

Nazava water filters wins get in the ring pitching event of UNKNOWN group at cop28 in dubai

Get in the Ring COP 28: Unleash the Power of Innovation in Water

2024 Sneak Peak

By 2030 we aim to be the number one water filter for the base of the income pyramid, impacting 10 million people with safe, affordable drinking water. Towards this goal, our efforts 2024 will focus on:

  1. Adding new MFIs Indonesia and expanding our successful area sales approach.
  2. Fine tuning our sales model in Kenya, carbon credits, and expanding our retail sales channel.
  3. Continue being a thought leader in decentralized drinking water solutions by participating in events worldwide. Stay tuned for our World Water Forum Session “People and communities: market-based solutions to safe drinking water access”. Click here to register!
  4. Expand to new geographies worldwide. We have distributors in over a dozen countries worldwide. In 2023 we added new distributors in Togo, Sudan, and Argentina and are planning to add more in 2024. If you would like to bring Nazava Water Filters to communities in your country click here to learn how you can become a distributor!

Thank You to Our Partners

We thank each and every one of you for the support you have given us in 2022 and we look forward to continuing working together in the coming years!

Creating lasting impact towards safe drinking water access and implementing our innovative model in the field could not have been done without the support of our partners. We’d like to give a special thanks to:

  • Steven White, Pradeep Jotwani and Tony Stayner for your continued mentorship.
  • Jeroen van Overbeek from Sosial Impakt for providing nearly 3000 families with access to safe drinking water in Bali & Lombok Indonesia.
  • Baithul Ikhtiar and Syariah Benteng Mikro Indonesia for their continued support providing safe drinking water to their rural clients in Indonesia.
  • Juhudi Kilimo for the support providing safe drinking water to their rural clients in Kenya.
  • Uplink by the World Economic Forum for your support developing our disaster response and humanitarian relief efforts.
  • Cewas, Aqua for All, Miller Center for Social Entrepreneurship, Beneficial Returns & Danone Communities for your continued support and mentorship.
  • A BIG thank you to our shareholders’ continued support towards Nazava and making it possible for us to make it this far!
  • Water Agency
  • Center for Environmental Health
  • Engineering and Disease Control
  • Health Department of Lebak
  • Education Department of Lebak
  • Plan international
  • IUWASH programme by USAID
  • Idonella
  • MercyCorps
  • RAISE
  • Habitat for Humanity
  • World Vision
  • Yayasan Karya Wiguna
  • Yayasan Anak Bangsa
  • VOX Impuls
  • Danone Communities
  • Aqua for All
  • CEWAS
  • Meaningful Business
  • Social ImpaKt
  • Solar Impulse
  • Safe Water Gardens
  • Uplink by the World Economic Forum
  • Vision Fund Kenya
  • WA-KE UP Kenya
  • Rotary Club Estoi Palace International
  • Sustainable Inclusive Business – Kenya
  • Water.org

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Kenya