Women who use Nazava save time and money and enjoy better health
Nazava Water Filters is for Women, by Women. Half our staff are women and 60 percent of management positions are held by women. Women are at the core of our mission and shape how we design and market our products. The Nazava Water Filter has a 16 liter capacity, whereas other filters have 10 liters or less, this means less time for women to fill the filters. Women that currently buy wood, LPG or kerosene or charcoal for boiling can save a lot of money using a Nazava water filter. Filtering water with a Nazava Water Filter is 3 times cheaper than boiling on LPG.
For around US$ 40, Nazava Water Filters are very affordable, but for some, the upfront costs are still too much. That’s why we partner with microfinance institutions (MFIs) that work closely with women’s groups and allow customers to pay in installments. Female sales agents employed by Nazava directly or working with one of our MFI partners can earn 2.5 USD per sold filter.
70 percent of Nazava customers in Kenya are women who save time, money, and enjoy better health using Nazava Water Filters. In customer surveys, more than 60 percent of respondents list health as the primary motivating factor for purchasing a filter. Besides health, convenience and time savings are some of the most commonly cited benefits from using a Nazava Water Filter. Surveyed customers in Indonesia save on average 2 hours and 40 minutes per week using Nazava . In rural Kenya, the time savings are likely even higher where the use of firewood to boil water is more common.
Health, cost savings, and convenience are some of the most common factors for purchasing a filter.